At ld777, protecting the personal data of our Pakistani players is not a legal formality — it is a core operating principle. This Privacy Policy explains precisely what data we collect, why we collect it, how it is processed, who it may be shared with, and the rights available to you as a data subject under applicable privacy law.
Six commitments that underpin how ld777 handles your personal data — every day, across every product and interaction on the platform.
ld777 collects only the personal data that is strictly necessary for the purposes for which it is processed. We do not gather data speculatively or for purposes not disclosed in this policy.
Your data is used only for the purposes stated at the time of collection. We do not repurpose, sell, or commercially exploit your personal information beyond what is described in this Privacy Policy.
ld777 implements 256-bit SSL encryption, firewalled infrastructure, and access-controlled internal systems to protect your personal data from unauthorised access, loss, or disclosure.
We maintain reasonable procedures to keep your personal data accurate and up to date. You have the right to request correction of any inaccurate data held about you at any time via our support team.
ld777 treats data subject rights — access, rectification, erasure, portability, and objection — as genuine obligations, not bureaucratic gestures. Requests are acknowledged within 72 hours.
This policy is written in plain English, not dense legal jargon. Every Pakistani player should be able to understand exactly what data ld777 holds about them and how it is used.
Scope of this Policy: This Privacy Policy applies to all personal data processed by ld777 in connection with the registration, management, and operation of player accounts on the ld777 platform at ld777.app, including all associated products: sports betting, live casino, slots, Callbreak Quick, and promotional activities. It applies to Pakistani players and all other users of the platform.
ld777 (referred to in this Privacy Policy as "ld777", "we", "us", or "our") is the data controller responsible for the personal data collected and processed in connection with the ld777 platform. As data controller, ld777 determines the purposes for which your personal data is collected and the manner in which it is processed.
ld777 operates under an international gaming license, which imposes binding obligations regarding the collection, processing, and protection of player personal data. Our data protection practices are designed to meet the requirements of applicable privacy legislation in the jurisdictions in which we operate.
For any privacy-related enquiries, including requests to exercise your data subject rights, you may contact our Data Protection team by email at [email protected], marking your communication for the attention of the Data Protection Officer.
ld777 collects and processes the following categories of personal data in connection with the provision of its services:
| Category | Data Elements | Mandatory? |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC/passport number, nationality, gender | Yes — KYC required |
| Contact Data | Email address, mobile phone number, residential address (city, province, Pakistan) | Yes — account registration |
| Financial Data | Payment method details (JazzCash account, EasyPaisa number, bank account details as applicable), transaction history in PKR, deposit/withdrawal records | Yes — payment processing |
| Account Data | Username, account ID, password (hashed), account preferences, language settings, communication preferences | Yes — account operation |
| Gaming Data | Bet history, game play records, wagering patterns, bonus utilisation, session durations, RNG game outcomes | Yes — service delivery & regulatory compliance |
| Technical Data | IP address, device type and identifiers, operating system, browser type, geolocation data (approximate), session logs | Yes — security & fraud prevention |
| KYC Documents | Copies of CNIC, passport, proof of address, payment method verification documents | Yes — before withdrawal |
| Communication Data | Support chat transcripts, emails sent to/from ld777 support, complaint records | Situational |
| Marketing Preferences | Opt-in/opt-out status for promotional emails, SMS, and push notifications | Optional |
ld777 does not collect or process special category data (such as health information, racial or ethnic origin, or political opinions) unless you voluntarily disclose such information in a support communication, in which case it is used solely for the purpose of resolving your query and is not retained beyond what is necessary for that purpose.
ld777 collects personal data through the following means:
ld777 processes your personal data only where a lawful basis exists for doing so. The following table describes the primary purposes for which we process personal data and the applicable legal basis in each case:
| Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract with you |
| Processing deposits and withdrawals in PKR | Performance of a contract; legal obligation (AML) |
| KYC identity and age verification (21+) | Legal obligation under gaming license conditions |
| Delivery of sports betting, casino, and gaming services | Performance of a contract with you |
| Fraud detection and prevention | Legitimate interests of ld777 and its players |
| Anti-money laundering screening and compliance | Legal obligation under licensing conditions |
| Responsible gaming monitoring and intervention | Legal obligation; legitimate interests (player protection) |
| Customer support and complaint handling | Performance of a contract; legitimate interests |
| Sending promotional communications (where opted in) | Your consent |
| Platform security, access logging, and IT systems management | Legitimate interests of ld777 |
| Regulatory reporting and audit compliance | Legal obligation under gaming license conditions |
| Dispute resolution and legal proceedings | Legitimate interests; legal obligation |
Where processing is based on consent — specifically for marketing communications — you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal. Withdrawal of consent for marketing does not affect your ability to use ld777 services.
ld777 does not sell your personal data to third parties. We do not share your personal data with advertisers or data brokers for commercial profiling purposes. Your data may be shared with the following categories of recipients strictly as necessary for the purposes described in this Policy:
All third parties with whom ld777 shares personal data are required to process that data only for the specific, disclosed purpose and to maintain appropriate security and confidentiality measures. ld777 does not permit third parties to use your data for their own independent marketing or profiling purposes.
As a platform operating under an international gaming license, some of ld777's data processing infrastructure, game content providers, and compliance service providers may be located in countries outside Pakistan. Where personal data is transferred to a country that does not provide an equivalent level of data protection to that which applies in the relevant jurisdiction, ld777 ensures that appropriate safeguards are in place, including:
You may request further information about the specific safeguards applied to international transfers of your personal data by contacting our Data Protection team at [email protected].
ld777 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law and our gaming license conditions. The following general retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account plus 5 years post-closure | AML & licensing obligation |
| KYC Documents | Duration of account plus 5 years post-closure | Regulatory requirement |
| Financial Transaction Records | 5 years from date of transaction | AML legal obligation |
| Gaming / Bet History | 5 years from date of activity | Licensing & dispute resolution |
| Support Communications | 3 years from last contact | Legitimate interests (dispute resolution) |
| Marketing Preference Records | Duration of account plus 1 year | Consent management compliance |
| Technical / Log Data | 12 months from date of generation | Security & fraud prevention |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be attributed to an identifiable individual. Where deletion is not immediately possible due to backup or archival systems, data is isolated from active processing until permanent deletion is completed.
ld777 uses cookies and similar tracking technologies on the ld777 platform. A cookie is a small data file placed on your device when you access our website. The following categories of cookies are used:
ld777 does not use third-party advertising cookies or behavioural targeting cookies that track your activity across other websites for commercial advertising purposes.
You can manage cookie preferences through your browser settings. Disabling strictly necessary cookies will affect your ability to log in and use ld777. Details of the specific cookies used and how to manage them are available on request from our support team.
ld777 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:
While ld777 takes all reasonable steps to protect your data, no data transmission over the internet is entirely without risk. You play an important role in protecting your own account by maintaining strong, unique passwords and not sharing your login credentials with any third party.
As an ld777 player, you have the following rights with respect to your personal data. These rights may be subject to limitations where data processing is required to fulfil a legal obligation or to protect the legitimate interests of ld777 or third parties.
To exercise any of the above rights, please contact ld777's Data Protection team at [email protected]. We will acknowledge your request within 72 hours and provide a substantive response within 30 days. Where requests are complex or numerous, the response period may be extended by a further 60 days, in which case we will notify you of the extension and the reasons for it.
We may need to verify your identity before processing a data subject request. This is to ensure your personal data is not disclosed to an unauthorised party.
21+ Strictly Enforced: ld777 does not knowingly collect personal data from individuals under the age of 21. The platform is intended exclusively for adult users who meet the minimum age requirement.
If ld777 becomes aware that personal data has been collected from an individual under 21 years of age — whether through registration fraud or any other means — the account will be closed immediately and all associated personal data will be deleted. Any deposits made by the underage individual will be refunded to the payment method used.
If you believe that a minor may have registered for an ld777 account, please contact our support team immediately at [email protected] so that appropriate action can be taken promptly.
ld777 may send you promotional communications — including bonus offers, free bet credits, event-specific promotions, and platform updates — by email, SMS, or push notification, where you have given your consent to receive such communications.
You may withdraw your consent to receive marketing communications at any time by:
Withdrawal of consent for marketing communications takes effect within 7 business days. Please note that you may continue to receive transactional communications — such as deposit confirmations, withdrawal notifications, and account security alerts — regardless of your marketing preferences, as these are necessary for the operation of your account.
ld777 does not sell, rent, or share your contact details with third-party marketers. All promotional communications you receive from ld777 originate from ld777 itself, relating exclusively to ld777 products and services.
The ld777 platform may contain references to third-party services — such as payment providers' own portals or responsible gaming support organisations — which are governed by their own privacy policies. ld777 has no control over and accepts no responsibility for the privacy practices of third-party websites or services. We encourage you to review the privacy policy of any third-party service before providing your personal data to them.
The inclusion of a reference to a third-party service on the ld777 platform does not constitute an endorsement of that party's data handling practices by ld777.
ld777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our gaming license conditions. When material changes are made, we will notify active account holders by posting a prominent notice on the ld777 platform and, where reasonably practicable, by sending a communication to your registered email address.
The version number and last-updated date displayed at the top of this Policy indicate the currently operative version. Your continued use of the ld777 platform following the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms. We recommend reviewing this Policy periodically to stay informed of how ld777 protects your personal data.
Previous versions of this Privacy Policy are available on request from our Data Protection team.
If you have any questions, concerns, or requests relating to this Privacy Policy or the manner in which ld777 processes your personal data, please contact our Data Protection team using the details below:
ld777 Data Protection Team
Email: [email protected] (mark your message: "Data Protection / Privacy")
Response time: Acknowledgement within 72 hours; full response within 30 days
Available: Monday – Sunday, 08:00 – 02:00 PKT
If you are not satisfied with ld777's response to your privacy concern, you have the right to escalate your complaint to the supervisory authority responsible for data protection in the jurisdiction under which ld777 holds its gaming license. Details of the relevant supervisory authority are available on our About Us page.
ld777 takes all privacy complaints seriously. Every complaint received is logged, reviewed by our Data Protection team, and responded to in writing within the timeframes specified above.
Related Policies: This Privacy Policy should be read alongside ld777's Terms & Conditions and Responsible Gaming Policy, which together form the complete framework governing your relationship with the ld777 platform.
Now that you know how we protect your privacy, log in to your ld777 account and enjoy cricket betting, live casino, 500+ slots, and Callbreak Quick — all in PKR with JazzCash and EasyPaisa.
21+ Only | Play Responsibly | Pakistan